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Travel to South America amp; Central America having a Globus loved ones of brands holiday package. Tour Argentina, Brazil, Chile, Costa Rica, the ... Watch the Throne: The Increasing Reign of Menswear Noticed via Ian Velardi's ... Nevertheless, the increasing reign of menswear may be noticed within the acute and steady development of smaller sized mens lines, like Ian Velardis namesake brand. Consultancy Bain Co approximates that the luxury menswear market, which makes constitutes 40 percent of the global market, is worth 180 billion euros ($240 billion). According to a Reuters report from December 2011, increased demand for luxury menswear has urged the likes of LVMH and PPR to pump up their investments in the flourishing market. This number is growing at a rate of about 14 percent a year, a figure which nearly doubles that of luxury womenswear at just 8 percent. remains very underdeveloped compared to the womans market, so there is a lot of catching up to do," said Jean-Marc Bellaiche, consultant at Boston Consulting Group. Of course for decades old brands the growth is natural. 6 Secrets To Branding, Ripped From "Raiders Of The Lost Ark" By now, most of us get the message--we need to consider the entire customer journey, the complete experience, surrounding the products and services we offer to customers. Though relatively rare now, overtures were common during the glory days of Broadway musicals, when shows like West Side Story were the primary source of pop music singles and mainstream movie adaptations. But in this frenetic, multitasking, app-happy society, how do you prepare people to pay attention in the first place, let alone get actively involved in your carefully planned customer journey. If the first track is an overture, the show is probably of pre-1970 vintage. How do they prime us all to be engaged regardless of what mood we are in. It’s simple: with an overture. As brands aspire to create deeper connections with an endlessly distracted consumer, storytelling in design has become ever more crucial. Great brand experiences do exactly the same thing.