Zenith - Jean-Frederic Dufour - The chemistry is nice | Business InformationGMT - Automne-hiver 2009Interview by Brice Lechevalier
Jean-Frederic Dufour
Zenith
What picture did you may have of Zenith any time you have been offered the task of CEO?The same I even now have, this means that of the superb replica watch company by having an uninterrupted historical past of 144 many years guiding it, and which makes the best self-winding chronograph motion available on the market: El Primero, the 1st and only high-frequency chronograph calibre, produced in Le Locle considering that 1969.We've got made 600,000 of these in 40 yrs and we fix fewer than 1% per annum figures that provide the very best proof of its reliability.What graphic do your prospects have of the model?Considering the fact that I began on June 3rd, I've visited over 100 details of sale representing Zenith in Europe, the usa and in Asia. Anyone agrees that Zenith is usually a brand using an great impression in terms of quality and precision. Prospects keen on our replica watches are searhing for reliable additional benefit. We can easily present them just that owing to our expertise that has acquired at any time bigger credibility via the registration of more than a hundred and seventy patents, in addition to the 1,500 prizes we have now been given.What has happened at Zenith since you took the helm on June 1st?Lots of matters! Some tricky situations like the activation of the redundancy program, together with some remarkable projects including the launch of preparations for our new collections for being offered at Baselworld 2010. I need to try and unite the total array of groups encompassing our 44 professions behind me as a way to confirm Zenith's position around the high-end chronograph marketplace in the coming many years. The chemistry is sweet; rolex best replica rolex best replica I sense at ease in my posture with the head of the brand and that i am fortuitous in with the ability to seem forward to coming to work every single early morning. I feel I'm able to actually mention that I get on well along with the various crew members in the Zenith ship.
El Primero caliber
Zenith
What opportunities for Zenith does one understand during the present-day crisis?Every single time we go through a disaster, the cards are re-dealt. I have study that in Chinese the term disaster interprets as "danger" and "opportunity". We are going to be cautious, and within the exact same time we'll do all the things within our ability to consolidate our management placement within the chronograph and mechanical replica watch industry.Will not you're thinking that the race for grand troubles goes to operate away from steam which replica watchmaking connoisseurs are possible to return to extra handy and restrained features?What is going to operate from steam may be the actuality of just any brand name having the ability to give a tourbillon or a different complication without having any credibility. These days, allthe replica watches made by Zenith are geared up with Zenith actions. We have been able to fixing the many replica watches we've created, without having any closing date. We offer authentic extra price. That is what buyers are looking for today if they devote money in a timepiece.What type of new item directions do you think you're arranging to take in the medium time period? Will you one example is manage ladies' replica watches while in the Zenith collections?There will needless to say generally be described as a place for women's designs at Zenith. We create 100% in-house mechanical replica watches and there is a actual interest in this sort of merchandise today. With regards to the collection being a whole, we are heading to concentrate on Haute Horlogerie collections, Defy inside the area of athletics replica watches, El Primero as being the chronograph "benchmark", and Elite for classic replica watches.What can brand name enthusiasts expect to determine at the up coming Baselworld?We have been working really difficult on the new challenge for our El Primero selection. We wish to revive the impressive thoughts of 1969 in a 21st century product! We now have a certain number of wonderful surprises in keep which I look forward to unveiling 6 months from now.On which markets would you plan to focus your endeavours in the coming several years, and why?Zenith is dispersed all over the world and no specific sector is particularly favoured. You'll find on the other hand specified marketplaces which might be dealing with the disaster far better than other folks, for example Asia.